Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, School

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Starts July 14, 2025

By John Medina

9780983263371

Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.

You will discover how:

  • Every brain is wired differently

  • Exercise improves cognition

  • We are designed to never stop learning and exploring

  • Memories are volatile

  • Sleep is powerfully linked with the ability to learn

  • Vision trumps all of the other senses

  • Stress changes the way we learn

  • In the end, you’ll understand how your brain really works and how to get the most out of it.

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Starts July 14, 2025

By John Medina

9780983263371

Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.

You will discover how:

  • Every brain is wired differently

  • Exercise improves cognition

  • We are designed to never stop learning and exploring

  • Memories are volatile

  • Sleep is powerfully linked with the ability to learn

  • Vision trumps all of the other senses

  • Stress changes the way we learn

  • In the end, you’ll understand how your brain really works and how to get the most out of it.

Starts July 14, 2025

By John Medina

9780983263371

Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.

You will discover how:

  • Every brain is wired differently

  • Exercise improves cognition

  • We are designed to never stop learning and exploring

  • Memories are volatile

  • Sleep is powerfully linked with the ability to learn

  • Vision trumps all of the other senses

  • Stress changes the way we learn

  • In the end, you’ll understand how your brain really works and how to get the most out of it.

North Dakota United is dedicated to providing researched-based, member-driven, relevant, high-quality programs to advance skills, communication, and leadership opportunities. Book studies are typically one credit courses that last approximately six weeks. One credit equates to 15 hours of study. Expectations include reading the book, answering discussion questions, responding to others’ responses, and a reflection paper/action plan.

COST

Book studies are FREE to North Dakota United members.

All participants (members and non-members) are responsible for obtaining the book and the $50 credit fee to UND to have your credit recorded onto your transcript.  The fee to participate in an NDU book study for non-members is $100, plus the $50 credit fee to UND.

If you have questions, please contact: amy.flicek@ndunited.org

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